BRANDS
The first collaborative value-driven platform designed specifically for the advertising, media, and marketing industry.
Benefits for Brands
- Unlock more value from your marketing spend
- Increased transparency
- Leverage cash to drive early pay discounts and reduce costs
“Making our marketing spend stretch further is a game-changer for us. A happy CFO and CMO at the same time? I’ll take these deals every time.”
– Procurement Manager
How does it work?
1. Connect
Registration is easy and can be done all online. Once you’re in the platform, input your business’s KPIs and rules – are you looking to get more value from your marketing spend, save time lost chasing up invoices, or get more favorable payment terms with your partners? These KPIs and rules set you up for win-win scenarios with your industry partners and customers.
2. Collaborate
Now, use the CarrotXChange to connect with your industry trading partners. All parties leverage our proprietary Deal Wizard functionality to discover mutually beneficial incentives and negotiate more favorable payment terms through offers and counter-offers. This collaboration sets up win-win scenarios, where everyone gets a carrot – no more sticks.
3. Collect
Once parties agree on mutually beneficial deals, closing instructions are auto-generated and incorporated back into your existing processes. All parties enjoy more value from their place in the payment chain.